As Anicom explored the jungle for a mascot, there were so so many ideas. Gorillas, bears, Russian house-sprites, a whole zoo of characters. Some cartoonish, some more realistic. We pitched everything. It was a very bold set of choices that lead the client from one end of the spectrum to the other. Most all of this was internal and only sees the light of the internet years after the ideas are scrapped. Anicom has currently decided to table all character plans and their current branding can be seen on their web page.